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Revtown Launched New Denim Line

Revtown Launched New Denim Line


and tick protection. THE NEXT GUESTS ARE THE CREATIVE TEAM THAT YOU’LL SEE NEW GUYS WEARING YOUR JEANS AND NEW LOOKS AND COMFORT INSPIRED BY THE AT LEISURE MOVEMENT. THEY JUST LAUNCHED THEIR HANDCRAFTED PREMIUM JEANS. THEY ARE CALLING DECADE DENIM. AND THE COFOUNDER IS HENRY STANFORD AND FORMER EXECUTIVE WITH UNDER ARMOR. AND HE’S BASING THE BUSINESS IN PITTSBURGH. AND WE HAVE CHIEF OFFICER AND NAVY SEAL — THAT RAN IN CONGRESS FOR UNDER ARMOR. SO WELCOME TO THE SHOW. AND WE ALSO WOULD LIKE TO WELCOME CORNY POWELL — COURTNEY POWELL. HOW DID YOU COME UP WITH THE NAME RAG TOWN? IT WAS SO EASY. WE WERE FROM PITTSBURGH. AND WE REBEL FROM THE FACT WE’RE FROM PITTSBURGH. IT IS STYLISH AND COMFORTABLE? THE BEST THING ABOUT COMFORT, THEY DON’T THINK ABOUT HOW THEY LOOK. AND WE WANT TO COMBINE BOTH OF THOSE THINGS AND CREATE STYLISH, GREAT, AMAZING JEANS THAT ALL COMES DOWN TO THE FABRIC. THE FABRIC IS CALLED DECADE DENIM FROM ITALY. BUT IT IS FROM PREMIUM MILL. AND WHAT WE DO IS WE MAKE GREAT DENIM AND SHIP IT TO THE CONSUMER FOR HALF THE PRICE THAT WOULD YOU GET AT A DEPARTMENT STORE. SO LET’S GET BACK TO THE FABRIC. WHAT MAKES THIS SO GOOD? THE FOUNDERS WORKED FOR SOME OF THE BEST ATHLETIC APPAREL IN THE WORLD. AND WE WOULD MAKE ANYTHING FROM TRAINING PANTS TO YOGA PANTS AND WE FOUND THAT FOLKS WERE WEARING JEANS ALL THE TIME TO WORK. BUT WHEN THEY GOT HOME, THEY WERE PUTTING ON YOGA LEGGINS AND SWEATPANTS. AND WE SAID LET’S TAKE THAT FORMULA AND PUT IN A PAIR OF JEANS WHICH, FOUR OUT OF FIVE GUYS ARE WEARING JEANS TO WORK EVERY DAY. TELL ME WHAT MAKES THIS SO PEELING — APPEALING TO GUYS? IT ALL GOES BACK TO THE FABRIC. 92% COTTON AND THEN 2% STRETCH AND 6% OF THE STRONGEST YARN. YOU GET INCREDIBLE COMFORT, BUT YOU CAN STRETCH, SQUAT AND IT FEEL GREAT THROUGH THE DAY. AND IF YOU WERE LIKE, I NEED TO TRY IT ON. FREE SHIPPING AND FREE RETURNS. 90% OF PEOPLE LOOK AT THAT WHEN THEY BUY ON LINE. I HATE TO PAY FOR SHIPPING. THERE’S — DOES IT DO SOMETHING FOR THE MEN INSTEAD OF A WOMAN? IT IS AN INTERESTING SHIFT. SO I HAVE A FEMALE PERSPECTIVE BUT WORKED IN MEN’S WEAR FOR A LITTLE WHILE. AND IT IS REALLY GREAT AND IT IS REALLY SIMPLE. AND THAT IS WHAT WE WANT TO GET ACROSS FOR GUYS, THE SHOPPING EXPERIENCES AND WE WANT TO MAKE IT SIMPLE. WE HAVE AUTOMATIC AND SHARP. THEY ARE LIKE GET UP AND GO AND PUT THEM ON AND YOU DON’T HAVE TO THINK ABOUT IT AND GO ABOUT YOUR DAILY GRIND. THERE’S A LITTLE MORE SPACE IN THERE. AND THEY’RE A LITTLE MORE COMFORTABLE. AND THE OTHER FIT IS THE SHARP FIT. AND THEY ARE DATE NIGHT OR MEETING. TELL US ABOUT THE MODEL. WHAT IS HE WEARING? AND THE SHIRT AS WELL. HE’S WEARING THE SHARP FIT. THIS IS OUR DARKEST INDIGO WASH. AND IT IS A NICE, CLEAN LOOK. AND I LIKE THE DARK DENIM. IS THAT MORE POPULAR? IS IT POPULAR AND APPROPRIATE TO WEAR ON A DATE AND AT A MEETING. WE HAVE A LITTLE MORE WASHES THAT ARE A LITTLE MORE WASHED OUT IF YOU GO TO A PEN’S GAME OR SOMETHING LIKE THAT. AND THE SHIRT? THAT IS A DIFFERENT FABRIC. TELL US ABOUT THAT. THIS IS PIMA COTTON. THE SHIRTS WOULD RETAIL FOR 90, HUNDRED DOLLARS. WE OFFER IT FOR $30. IT IS VERY SOFT. IT HAS A LITTLE ELASTIC IN IT. WHAT HAPPENS WHEN I WASH IT? YOU CAN WATCH IT AND DRY IT. WE HAVE GONE THROUGH A TESTING THAT YOU CAN WASH AND DRY OUR PRODUCT TEN YEARS AND IT WILL STILL BE WITH YOU. WHY DID YOU DECIDE — WHY PITTSBURGH? YOU’VE BEEN AROUND THE WORLD AND GETTING THE FABRIC IN ITALY. WHY PITTSBURGH? PITTSBURGH IS AWESOME. IT IS AN AMAZING TOWN. IT HAS INCREDIBLE HISTORY AND IT HAS AN INCREDIBLE PLACE IT IS GOING AS WELL. YOU GOT A TON OF TALENT. IF YOU LOOK AT IT, DAVID GREW UP IN AUSTIN, TEXAS. WE HAVE TALENT COMING HERE. THE STARTUP COMMUNITY IS GROWING. STARTUPS DON’T HAVE TO HAPPEN IN CALIFORNIA AND NEW YORK. AND WE REBEL IN BEING FROM THE TOWN AND WE WANT TO MAKE THE GREATEST JEANS IN THE WORLD AND HAVE YOUR COMPANY BASED IN PITTSBURGH, PENNSYLVANIA. I GOT TO ASK YOU, THIS, FORMER NAVY SEALS, IS THIS SOMETHING THEY WOULD GO FOR? NEED TO BE MOVE AND DURABLE THAT IS OUR TWO CRITERIA. SO IT IS PERFECT. THANK YOU SO MUCH FOR BEING HERE. A LINE FOR LADIES IS COMING SOON.

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